Patrimex

The company has been trading for over 24 years and has a solid local reputation, but online it existed mostly through Google reviews. Someone building a house had no way to check whether the wholesaler stocked a material or what it cost. Quotes for contractors were assembled by hand, each salesperson kept their own notes, and wholesale prices for regular partners lived in people's memories. On top of that came the problem every wholesaler knows: retail customers think in gross prices, contractors think in net.

I split the catalogue into nine categories that follow the order of construction — from structural materials, through roofing and insulation, to tools. Every product page shows the gross and net price side by side with the VAT rate, the sales unit, the trade symbol, the manufacturer and stock availability. The quote form accepts what the customer actually has to hand: a description of the investment or a spreadsheet from their contractor — no product codes required. On the CRM side, the enquiry lands in a list with an assigned account manager, becomes an offer with wholesale pricing and delivery cost, and from there an order with the full contact history.

Enquiries land in one place instead of scattering across six phone extensions. A contractor gets a single offer for the whole material list including delivery, not six separate calls. Retail customers check price and availability before driving over, so the conversation at the counter starts with something concrete.